Five FaceBook Tips for Attorneys
Submitted by: Marisa A. Trasatti and Colleen K. O’Brien of Semmes, Bowen & Semmes
Attorneys often wonder how to use Facebook in order to market their business. The following are five tips that you can use today to begin to market yourself on Facebook:
- Know Your Privacy Settings. Facebook is the site where professionals find that their social lives and their professional lives blurring. If you plan to use Facebook professionally, carefully monitor your privacy control settings, including who is allowed to view your profile and tag you in photos, in order to maintain a professional image. Social media is about being authentic and personal, but on this site especially, you must be observant of the image you are projecting.
- Groups. Search for groups of professional organizations that are relevant to your practice. If you search for a group and can’t find it, start a group yourself! Any Facebook user can do so.
- Use the Newsfeed. Once you have decided that you will use Facebook for professional purposes, consider how frequently you would need to post status updates. If you post regularly, it means that even if your friends are not visiting your page every day, they will see your status updates in their newsfeed.
- Promote events. Use Facebook to promote your firm or bar association’s next event by creating an event page. Invite your friends, and let them invite their friends. This is a great way to increase turnout.
- Share your stories. Add Facebook’s Like bookmark link to your blogs, web pages, and articles so that readers can Like them and share them with their friends. To take this a step further, you can either import blog posts into Facebook as “Notes” or you can post a status update linking to your blog. Any of these strategies will widen your audience.